Our story
A salon shaped like a second home.
Hair 2 Desire centres on a mother-and-daughter story: Beatriz and Jenny building a warm neighbourhood salon around professionalism, kindness and the confidence that comes from feeling looked after.

Mother + daughter
Beauty work with a family heartbeat.
Beatriz—often known as Betty—and Jenny describe Hair 2 Desire as their pride and joy. Their story emphasizes a home-away-from-home atmosphere, respect for clients and the idea that a salon visit should leave someone feeling more confident, not rushed through.
For more than two decades, the salon has built its place on Eglinton Avenue West around family ownership and a familiar neighbourhood atmosphere.
How the experience should feel
Warm, clear and personal.
The strongest version of Hair 2 Desire isn’t a generic luxury spa. It’s a welcoming local salon where the conversation matters as much as the finished style.
Listen first
Use consultation to understand length, colour goals, hair history and the desired finish.
Keep it clear
Clear pricing and service groupings make the next step easier to understand.
Make it comfortable
The salon’s story consistently returns to family, familiarity and feeling at home.


Come by Eglinton West
See if it feels like home.
Call to arrange an appointment, ask about a service or talk through a bigger colour change.
